Evermore Orlando Resort
Evermore Resort is a new vacation oasis set to open in summer 2023. Since 2020 I've been developing and guiding creative for the resort's brand and digital ecosystem, based on a successful set of brand concepts that earned Purple Rock Scissors an ongoing partnership with the resort. Below you will find a growing collection of work for Evermore, including brand identity, multi-platform executions, and extensions.
Details on the Evermore logo. The brand includes a system of logo designs to fit a variety of use-cases and sizes.
A collection of digital, print and on-site elements using the Evermore brand. As the primary overseer of the Evermore brand, I consult with wayfinding design, large-format print and architectural groups, as well as lead a team of visual and product designers including Mark Staplehurst, who served as the primary designer on the Evermore website, and Cody Pearson, an art director working with a small team on digital, print and swag.
Brand executions have included on-site collateral, swag, digital marketing efforts, and consultations on narrative, wayfinding, and architecture for resort properties.
On-site visit and renderings. All renderings by 505 Design group.
Blue Otter Springs
One of the projects I'm most excited about under the Evermore umbrella is Blue Otter Springs, a concept for a kids waterpark area that I conceptualized and developed branding, character design, and executions for.
Original concept pitches.
Early sketches