Evermore Orlando Resort
Evermore Resort is a new vacation oasis set to open in summer 2023. Since 2020 I've been developing and guiding creative for the resort's brand and digital ecosystem, based on a successful set of brand concepts that earned Purple Rock Scissors an ongoing partnership with the resort. Below you will find a growing collection of work for Evermore, including brand identity, multi-platform executions, and extensions.
Details on the Evermore logo. The brand includes a system of logo designs to fit a variety of use-cases and sizes.
A collection of elements from the core identity inspired by the natural beauty of Florida.
Brand executions have included on-site collateral, swag, digital marketing efforts, and consultations on narrative, wayfinding, and architecture for resort properties.
Blue Otter Springs
One of the projects I'm most excited about under the Evermore umbrella is Blue Otter Springs, a concept for a kids waterpark area that I conceptualized and developed branding, character design, and executions for.
Original concept pitches.