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Evermore Orlando Resort

Evermore Resort is a new vacation oasis set to open in summer 2023. Since 2020 I've been developing and guiding creative for the resort's brand and digital ecosystem, based on a successful set of brand concepts that earned Purple Rock Scissors an ongoing partnership with the resort. Below you will find a growing collection of work for Evermore, including brand identity, multi-platform executions, and extensions.

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Details on the Evermore logo. The brand includes a system of logo designs to fit a variety of use-cases and sizes.

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A collection of elements from the core identity inspired by the natural beauty of Florida.

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Brand executions have included on-site collateral, swag, digital marketing efforts, and consultations on narrative, wayfinding, and architecture for resort properties.

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Blue Otter Springs

One of the projects I'm most excited about under the Evermore umbrella is Blue Otter Springs, a concept for a kids waterpark area that I conceptualized and developed branding, character design, and executions for. 

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Original concept pitches.

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