Simulmedia

Simulmedia is a data-driven advertising platform built to find and scale high-intent audiences across linear TV, connected TV, and games. I worked closely with their team to develop an entirely new brand position and identity, including a tagline that captures the aspirational tone of an established industry innovator with a powerful proposition: “Don’t buy ads, buy wins.”

Motion design by Cameron Robinson.

The re-designed logo includes a mark that combines legacy usage of the "play button" with a greater-than symbol that aligns with brand values, and a play on the "eye" of the high-intent audience.

Brand guidelines.

Illustrations

An exciting piece of the Simulemedia brand was the development of nine custom illustrations and a set of icons that communicated features of Simulmedia's products and services.

Snippets from the Simulmedia website, designed by Sam Ramos, showcasing the branding in action.