Simulmedia is a data-driven advertising platform built to find and scale high-intent audiences across linear TV, connected TV, and games. I worked closely with their team to develop an entirely new brand position and identity, including a tagline that captures the aspirational tone of an established industry innovator with a powerful proposition: “Don’t buy ads, buy wins.”
Motion design by Cameron Robinson.
The re-designed logo includes a mark that combines legacy usage of the "play button" with a greater-than symbol that aligns with brand values, and a play on the "eye" of the high-intent audience.
An exciting piece of the Simulemedia brand was the development of nine custom illustrations and a set of icons that communicated features of Simulmedia's products and services.