I joined our UX Researcher, Q, and interviewed users of the current portal.
Q then developed personas based on these interviews and industry analysis, which we used to develop page goals and eventually our design strategy.
Several hands-on wire-framing workshops were held where Q and I wrote all over our whiteboard walls, captured low-fidelity wireframes and started the process over. It was a great time to iterate, walk through possible user flows and really nail down on-boarding and other complex interactions. I later took these wire frames and created higher-fidelity versions to present.
On a parallel path with the research-focused deliverables, I used understanding gained from our competitive analysis to develop visual design and brand recommendations for the new application. I condensed typography, color, voice and additional broad design principles into a design brief which I adhered to throughout the rest of the project.
Users have to call a service line to handle even simple transactions on the current portal. Our design allows users to update their accounts and exercise precise control over their payments and loan scheduling.
Color use in the banking and fintech space is fairly homogenous - with blue being chosen as the primary UI color for most applications. We differentiated with the use of purple as a brand color that still allowed us to preserve common contextual colors for UI signifiers. I aimed to create an interface where everything was clear and intentional. Slightly rounded corners on elements and the use of Gibson as the primary typeface allowed for a functional UI that appeared friendly.
I designed a savings calculator that allowed users to see how different payments and scheduling could help them pay off real or hypothetical loans faster. I also designed an intelligent recommendations system that would let users know small changes they could make to save money on their existing loans. The system would also include user financial goals, so that recommendations could be tailored to their aspirations.
A big sticking point in the current system, on-boarding was one of the biggest things we needed to address. Using the insights and motivation driven personas gained during the research phase of the project, and implementing necessary integrations, such as TransUnion, we designed an on-boarding flow that provided more information to the system, made the process more turn-key for users and reduced the risk of calls being made to the company.