We Make Stuff Up
SAK Comedy Lab is an Orlando institution: the premier improv comedy theatre in the Southeast. In 2013, they had a bit of a perception problem. SAK was seen by many as solely a family-friendly entertainment option, yet the theatre itself was offering cutting edge shows that showcased the best of improv comedy and appealed to older demographics. Their university program was also a training ground for budding improvisers whose alumni include Wayne Brady. Yet SAK was having a hard time getting this across.
I was delighted to take on the challenge of refreshing SAK's brand, because it's a brand I'm passionate about. The project included every single facet of SAK's identity: from establishing a new voice, to developing a modern website and renovating the theatre itself.