the active wellness brand
From 2011 to 2014 I worked at Maximized Living, a network of wellness centers organized around the idea that you have an active role in your health. I eventually worked my up from a graphic design position to the Creative Manager for the company, where I had an ability to make a huge impact in the company's brand. By the time I began this project, hundreds of clients had been operating with no brand supervision or guidance. It was my duty to develop guidelines and implement them in a way that made clients excited to adopt them.
I managed the creation of six annual marketing campaigns that were delivered to over 500 clients. I was responsible for the creative ideas behind each campaign, as well as the execution of all materials both print and digital. I managed a small marketing team in this process, and continually improved content delivery with each new iteration by improving the UI of Maximized Living's client CMS.
I was also charged with creating the environmental design for Maximized Living's franchise clinics. I provided creative direction and design on brand and wayfinding pieces that would help the clinic function and tell the story of Maximized Living to patients no matter what office they entered. During each new build I was also responsible for individual site layouts.